UTA Signs MeatEater's Steven Rinella for Representation
United Talent Agency (UTA) has announced it will represent Steven Rinella, the creator behind the popular outdoor-lifestyle brand MeatEater, and his associated media company. The deal marks a significant expansion for UTA into the outdoor and adventure space.
Rinella is widely recognised for his work on MeatEater, which encompasses a successful podcast, a television series airing on Netflix and Paramount+, YouTube content, and a robust online community. The brand focuses on hunting, fishing, conservation, and the broader appreciation of the natural world. MeatEater’s content has garnered a substantial following, attracting audiences interested in outdoor pursuits and ethical engagement with wildlife.
UTA's decision to represent Rinella and MeatEater reflects the growing mainstream appeal of outdoor-focused content and the increasing commercial opportunities within this sector. The agency will leverage its expertise in media and entertainment to support MeatEater’s continued growth and expansion across various platforms. Details of the specific terms of the representation agreement were not disclosed.
