India's Wealthy Hire 'Lifestyle Managers' for Daily Tasks
India's affluent are increasingly turning to 'lifestyle managers' to handle everyday chores, a new service catering to the demands of high-net-worth individuals. These managers essentially act as personal concierges, taking care of tasks ranging from grocery shopping and bill payments to travel arrangements and home maintenance.
The professionals providing this service are typically educated individuals in their 20s and 30s. Many are recruited from backgrounds in luxury hospitality, airlines, or high-end customer service, bringing a refined skillset to the role. Equipped with laptops and tablets, they present a professional image, often resembling corporate consultants rather than traditional domestic staff.
The rise of this service reflects India's growing wealth and the desire among the elite to outsource routine tasks, freeing up their time for business or leisure. While the specific details on the number of people utilising this service or the average cost are not available, industry experts suggest it’s a growing trend. This shift highlights a changing dynamic in domestic service and the increasing demand for bespoke, high-end personal assistance within India's wealthy circles.
